The concept brief and the research the wireframes were built on. The three actual page wireframes live at /a/ (Concept A), /b/ (Concept B), and /c/ (Concept C).
Research
Concept brief — A / B / C
Side-by-side concept brief, comparison table, and mix recommendation.
Research
Current state — encycam.com/ency/
Snapshot of the page that exists today. What works, what is missing.
Research
ENCY 2.0 — features and differentiators
Fact base for new copy. Every claim links to docs.encycam.com.
Research
Community pains — CAM-vendor research
What CNC shops complain about online. Pain themes that drive Concept A and the trust strips.